LAKELAND, FL, UNITED STATES, October 19, 2026 /EINPresswire.com/ — Saunders Real Estate, a leading land and commercial real estate brokerage serving the Southeastern and Midwestern United States, has appointed Alexandra “Alex” Ferraro Berkezchuk as Marketing Director. With more than a decade of experience in real estate marketing, brand strategy and business development, Berkezchuk will help lead the firm’s marketing initiatives as Saunders strengthens its presence across key markets.
“Alex brings the kind of strategic marketing experience and leadership that will be instrumental as Saunders continues to grow,” said Tyler Davis, President of Saunders Real Estate. “She understands how to build strong brands, develop high-performing teams and connect marketing efforts to business objectives. Her expertise will help us better serve our advisors and clients while positioning Saunders for continued success.”
In her new role, Berkezchuk will lead marketing strategy for Saunders’ land and commercial real estate brokerage services, strengthening the firm’s brand, expanding its marketing capabilities and streamlining how it brings listings and expertise to market.
“Saunders has built an incredible reputation in real estate, and what excites me most is the opportunity to work with the people behind that success,” said Alex Berkezchuk, Marketing Director at Saunders Real Estate. “There’s already such a strong foundation here, and I’m excited to be part of what’s next. I’m looking forward to working with the team and finding new ways to support Saunders as it continues to grow.”
Berkezchuk joins Saunders with a track record of leading marketing initiatives for real estate companies and other businesses. Most recently, she served as Executive Vice President of Marketing at Vest Residential, where she oversaw enterprise marketing and customer experience strategy for a 17,000-unit multifamily property management platform across the Southeast. During her tenure, she built and led a six-person marketing team, spearheaded a company-wide rebrand following a merger and contributed to new business development efforts.
Previously, Berkezchuk served as Regional Marketing Director at Camden Property Trust, overseeing marketing initiatives across Florida markets, including Tampa, Orlando, Miami and Fort Lauderdale. She also served as Director of Marketing at Bolt Data, a Salesforce-focused software and consulting company, where she led a post-merger rebrand and website redesign supported by a digital marketing strategy that increased website traffic by 91%.
At Saunders, Berkezchuk will draw on her experience in marketing technology, customer experience and team development to enhance the firm’s marketing operations and strengthen how its advisors connect with landowners, buyers and investors. Her appointment builds on Saunders’ more than 30-year history in land and commercial real estate while supporting the firm’s next chapter of growth.
Berkezchuk holds a Master of Arts in Advertising and Creative Direction from the University of Texas at Austin, where she graduated magna cum laude, and a Bachelor of Arts in Advertising and Graphic Design from the University of South Carolina, where she graduated summa cum laude.
About Saunders Real Estate
Founded in 1996 by land broker and former Florida state legislator Dean Saunders, Saunders Real Estate is an award-winning land and commercial real estate firm with more than 125 advisors serving the Southeast and Midwest.
Operating through Saunders Land, Saunders Commercial, Saunders Auctions, and Saunders Valuations, the firm provides large-acreage land sales and acquisitions; agricultural, ranch, timberland, recreational, conservation, and development land brokerage; commercial real estate sales and leasing; property and land management; real estate investment acquisitions; and commercial and land valuation services.
Combining local expertise with proprietary market research, Saunders helps landowners, buyers, sellers, and investors make informed real estate decisions across the Southeast. Saunders Land has been recognized by The Land Report as one of “America’s Best Brokerages” for 16 consecutive years. Visit SaundersRealEstate.com.
Madeline Mecca
Top of Mind PR
saunders@topofmind-pr.com
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